Elsewhere Goes To Madison

Family Photo at the 'Elsewhere Goes To Madison' culminating event, the Madison Music Fest on April 28, 2018. Photo Credit: Caroline Armijo

Elsewhere’s 2018 Rural Residency: Elsewhere Goes To Madison was a curated, off-site residency session that engaged artists and citizens through interactive, socially engaged works produced for the “Madison Music Fest,” celebrating the town’s Bicentennial. This inaugural program invited national and local artists to stay and work at the Reckon Holler residency site in Rockingham County for 10 days, and celebrate rural culture, bring visibility to local narratives, and deepen connectivity through collaborative artworks.

Part of the Southern Constellations (SoCo) curatorial initiative, this residency serves as an incubator for the collaborative production of critical artwork that explores rural life in underserved areas of NC, and supports Elsewhere’s mission to expand experimental art practices and dialogues across the South.

For more information, read the Rockingham Now article.

Featured Artists

Adam Carlin (Greensboro, NC)
Project: Project #1 & Project # 2

Avery B Cousins IV (Staunton, VA)
Project: These Madison Times!

Amazon Annie (Rockaway Beach, NY)
Project: Memory Lane Photo Booth

Rimona Law (Portland, OR)
Project: What’s Underneath That Rock?

Sidney Stretz (Greensboro, NC)
Project: Instructions On Waving

This project is funded by an award from the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources.


Residency SiteReckon Holler is situated right in Madison city limits. Photo Credit: Gui Villalba Portel

Reckon Holler

Reckon Holler has hosted an eclectic family of gardeners, mechanics, artists, thinkers, tinkerers, and talkers on an old tobacco farm since the mid 1900s. They call their house Reckon Holler, as it is a great place to hash out new ideas or share an old story.

Over the course of 10 days, Reckon Holler hosted the artists-in-residence and project organizers in this convergence to create new work. The family led walks around the land, introduced artists to neighbors, supported project production, made delicious homemade meals with local garden ingredients, and invited everyone to lie under the stars.

Mobile GalleryWelcome to 'Box Tire Mobile:' a renovated 35-foot bus owned by Madison-based artist Ian Gamble. Photo Credit: Kyra Gross

Box Tire Mobile

For the town’s Bicentennial, organizers Ian Gamble (residency curator) and Jay Gamble (studio assistant) invited the 5 visiting artists to utilize and display their work inside of Box Tire Mobile: a renovated 35-foot bus (below) that lives at Reckon Holler.

For more information on the alternative art space, download the Box Tire Mobile brochure.

Audiences tune in to all of the art and activities happening around 'Box Tire Mobile.' Photo Credit: Gui Villalba Portel

Audiences tune in to all of the art and activities happening inside of 'Box Tire Mobile.' Photo Credit: Gui Villalba Portel

Happening + ExhibitionPromotional banner for Madison Music Fest. Image Credit: Elsewhere

The Town of Madison and the Madison Merchants Guild hosted the festival to honor and celebrate the town’s 200th Anniversary. This all-day event included live music, food and craft vendors, fun for all ages, and Old Time demonstrations, games, and activities.

For more information on past and upcoming festivals, visit the Madison Bicentennial website.

Artist Karmella Fiebke takes community members on a ride back to 'Box Tire Mobile' at the Madison Music Fest. Photo Credit: Gui Villalba Portel