OverviewFamily Photo at the 'Elsewhere Goes To Madison' culminating event, the Madison Music Fest on April 28, 2018. Photo Credit: Caroline Armijo

Elsewhere Goes To Madison was an off-site Rural Residency in April 2018 that engaged artists and citizens through interactive, socially engaged works produced for the “Madison Music Fest,” celebrating the town’s Bicentennial. This inaugural residency session invited national and local artists to stay and work at the Reckon Holler residency outside of Madison, NC in Rockingham County for 5-10 days.

Part of the Southern Constellations (SoCo) curatorial initiative, this residency serves as an incubator for the collaborative production of critical artwork that explores rural life in underserved areas of NC, and supports Elsewhere’s mission to expand experimental art practices and dialogues across the South.

For more information, read the Rockingham Now article.

Featured Artists

Adam Carlin (Greensboro, NC)
Project: Project #1 & Project # 2

Avery B Cousins IV (Staunton, VA)
Project: These Madison Times!

Amazon Annie (Rockaway Beach, NY)
Project: Memory Lane Photo Booth

Rimona Law (Portland, OR)
Project: What’s Underneath That Rock?

Sidney Stretz (Greensboro, NC)
Project: Instructions On Waving

This project is funded by an award from the North Carolina Arts Council, a division of the Department of Natural and Cultural Resources.


Reckon HollerReckon Holler is situated right in Madison city limits. Photo Credit: Gui Villalba Portel

Reckon Holler has hosted an eclectic family of gardeners, mechanics, artists, thinkers, tinkerers, and talkers on an old tobacco farm since the mid 1900s. They call their house Reckon Holler, as it is a great place to hash out new ideas or share an old story.

Over the course of a week, Reckon Holler hosted the artists-in-residence and project organizers in this convergence to create new work.

The family led walks around the land, introduced artists to neighbors, supported project production, made delicious homemade meals with local garden ingredients, and invited everyone to lie under the stars.

Box Tire MobileWelcome to 'Box Tire Mobile:' a renovated 35-foot bus owned by Madison-based artist Ian Gamble. Photo Credit: Kyra Gross

Box Tire Mobile

For the town’s Bicentennial, organizers Ian Gamble (residency curator) and Jay Gamble (studio assistant) invited the 5 visiting artists to utilize and display their work inside of Box Tire Mobile: a renovated 35-foot bus (below) that lives at Reckon Holler.

For more information on the alternative art space, download the Box Tire Mobile brochure.

Audiences tune in to all of the art and activities happening around 'Box Tire Mobile.' Photo Credit: Gui Villalba Portel

Audiences tune in to all of the art and activities happening inside of 'Box Tire Mobile.' Photo Credit: Gui Villalba Portel

Happening at BicentennialPromotional banner for Madison Music Fest. Image Credit: Elsewhere

The Town of Madison and the Madison Merchants Guild hosted the festival to honor and celebrate the town’s 200th Anniversary. This all-day event included live music, food and craft vendors, fun for all ages, and Old Time demonstrations, games, and activities.

For more information on the event, visit the Madison Bicentennial website.

Artist Karmella Fiebke takes community members on a ride back to 'Box Tire Mobile' at the Madison Music Fest. Photo Credit: Gui Villalba Portel